Apivita My Color Elixir No. 5.0 Light Brown

Apivita My Color Elixir No. 5.0 Light Brown

APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result respecting the natural balance of the scalp.

It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell.

  • It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.
  • It offers full grey coverage and an impressive vibrant, longer lasting color.
  • It has a pleasant fragrance and a formula that respects the scalp’s natural balance.
  • The texture is creamy and does not drip, to ensure easy application.


An innovative system which stabilizes and seals the color into the hair structure thanks to 3 precious oils of argan, avocado and olive, in combination with hyaluronic acid, for vibrant result and long lasting radiance and shine!

Full Grey Coverage - Vibrant Natural Color - Long Lasting Result



How it works:

Ensure maximum color intensity and a long-lasting color result in just 2 steps:

Step 1: Achieve full grey coverage and shine by using the hair color cream with 3 precious oils of argan, avocado and olive, which act in combination to stabilize the color and repair the hair structure, while coloring your hair.

Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair.

The package contains:

1. Hair color cream in a tube, 50ml
2. Color developer in a bottle with applicator, 75ml
3. Post color hair conditioner in 2 sachets of 15ml
4. Disposable gloves glued on the back of the instruction leaflet
5. Ιnstruction leaflet



1.Take off all your jewelry

2.Protect your clothes covering your shoulders with a towel

3.Wear the gloves provided during the entire color applicationstage

4.Apply a small amount of oil around the hairline to avoid staining the skin in that area



1.For best results, make sure that room temperature during application is not below 20oC3.Conduct the sensitivity test 48 hours before application to check your personal tolerance to the product

2.For longer-lasting color, don’t shampoo hair more than once for 24 hours after application4.Avoid hair mask & oil treatments one week before hair coloring.



Permanent Hair Color Cream 1.0 INCI UE-(USA): aqua (water), laureth-3, cetearyl alcohol, laureth-4, polysorbate 80, ethanolamine, toluene-2,5-diamine sulfate, glycol distearate, sorbitan stearate, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, glyceryl stearate se, cocos nucifera oil (cocos nucifera (coconut) oil), glyceryl isostearate, aminomethyl propanol, oleic acid, stearic acid, sorbitan oleate, m-aminophenol, 2,4-diaminophenoxyethanol sulfate, peg-40 hydrogenated castor oil, polyquaternium-22, hydrogenated castor oil, ceteareth-20, taurine, palmitic acid, xylitol, sodium sulfite, sodium hydrosulfite, cera alba (beeswax), lecithin, tetrasodium edta, ceteareth-33, erythorbic acid, linum usitatissimum extract (linum usitatissimum (linseed) seed extract), argania spinosa kernel oil*, etidronic acid, olea europaea fruit oil (olea europaea (olive) fruit oil)*, persea gratissima oil (persea gratissima (avocado) oil)*, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil)*, mel extract (honey extract)*, rosmarinus officinalis  extract (rosmarinus officinalis (rosemary) leaf extract)*, benzyl alcohol, potassium sorbate, sodium benzoate, parfum (fragrance), phenyl methyl pyrazolone, 4-chlororesorcinol, p-methylaminophenol sulfate.


*from organic farming / από βιολογικές καλλιέργειες / de cultivos orgánicos

Color Developer 20 vol. INCI UE-(USA): aqua (water), hydrogen peroxide, cetearyl alcohol, ceteareth-20, cetyl alcohol, etidronic acid, oxyquinoline sulfate.


Post Color Hair Conditioner INCI UE-(USA): aqua (water), cetearyl alcohol, cetyl esters, distearoylethyl dimonium chloride, dicaprylyl ether, glycerin, coco-caprylate, capryloyl/caproyl methyl glucamide, cocos nucifera oil (cocos nucifera (coconut) oil), trehalose, tocopherol, guar hydroxypropyltrimonium chloride, olea europaea fruit oil (olea europaea (olive) fruit oil)*, mel extract (honey extract)*, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil)*, sodium hyaluronate, sodium pca, decyl glucoside, lactic acid, glyceryl oleate, rosmarinus officinalis  extract (rosmarinus officinalis (rosemary) leaf extract)*, lavandula angustifolia oil (lavandula angustifolia (lavender) oil), benzoic acid, citric acid, sorbic acid, potassium sorbate, benzyl alcohol, parfum (fragrance).

SERIESMy Color Elixir

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  • Stock: 1
  • BARDCODE: 5201279067403
Ex Tax: 9.48€